What are Media and Press Kits?
Media and press kits are key sales tools for businesses of all sizes. In a nutshell, they are collections of multimedia information that tell who your business is and what it does. Traditionally, press kits dealt with very specific time-sensitive issues or events while media kits provide more of a company overview. However, today most companies offer some kind of a media and press kit hybrid, usually in the form of the online virtual “press room.” Output may also be in the form of printed presentations or sales materials.
Why Do I Need a Media/Press Kit?
Convey Professionalism: Media and press kits convey a level of professionalism and information on your behalf when you can’t be there in person.
Differentiate Your Company from Your Competitors: Media and press kits allow you to present your products or services, differentiate your company from competitors, build your brand identity, and build confidence with potential clients and customers.
Save Time and Money: Media kits help to eliminate the need for answering repeated inquiries via phone and/or email communications. These informational kits ease the process of getting the right information to the right audience.
Make it Easy for Reporters to Write About You: The modern media and press kit provides the media with instant access to photos and videos featuring your business, making it easy for reporters to write about you.
What to include in your Media/Press Kit?
There is no set formula dictating what to include in your media and press kit, as it will vary depending on the industry and nature of your business. It could include a collection of fact sheets, presentations, photos, printed media, audio samples, logos, digital assets, price lists, and copy content. Depending on business needs and preferences, some information such as pricing or financial information could be password protected or available through request only.
Company Overview: A media and press kit tells who you are, what you do, and what purpose your business serves. You may include fact sheets, a mission statement or manifesto, the history of the business or organization, a growth timeline of important milestones, awards, statistics, and biographies of company key players.
FAQ: Using frequently asked questions can not only alleviate time spent responding to inquiries, but also provide relevant content for your marketing strategy.
Testimonials, Product Reviews, Client Lists: Depending on your industry, these types of information build confidence with potential clients who do not have any mutual friends that have worked with you. Along with customer surveys, testimonials and reviews serve as critical sources of feedback that will enable you to make improvements.
Services, Pricing, and Processes: This information helps potential clients make informed decisions and serves to set appropriate or reasonable expectations. It also reduces the time spent answering repeatedly asked questions.
News Coverage: If you have them, you should always include at least your one or two most recent press releases.
Branding and Artwork: Photos of your company, products, headshots of key employees, etc. are commonly included. Videos of your operations, commercials, or a map of your location are also frequently shared. You may include logos and corporate branding artwork specifications (such as color codes or font use) to insure consistent branding across multiple medias.
Contact and Social Media Information: You should list phone numbers and e-mail addresses for your company spokesperson, public relations person or a designated staff member who handles media requests. Include your newsletter or blog along with any social media sites that you include in your marketing strategy.
If you need help with your media kit, Artsy Digital Marketing can help. Call 512-775-1384.